Format
A Los Angeles-based design and development studio.
We help teams improve the systems of their business, so they can focus on its strategy.
What we offer
Less of an "agency," more like a "general contractor" for the internet.
We are tech people. We know how the internet works, how people use it, and how to learn more through data. We have been designing, building, and testing apps and websites for a long time.
Need help seeing the bigger picture?
Data analysis and research
We find places to improve your business by looking through the data your business is already creating. We find patterns in how you are getting customers, serving them, and what support you need to do so.
Are your team members great, but drowning?
Team process support
We work with teams to understand their process, optimize it, and help them work together to achieve it.
Trying to think longer-term, but don't have time?
Strategic consulting
We'll work with you on a longer-term vision for your company, and help you execute some intial steps toward getting your business there.
Need to get your digital presence out there?
Website / app design & development
We will help you build out (or just improve) a website, so it does what you need it to do. We pair this with our analysis process, so that we can precisely target urgent problems.
Know your customers want more from you, but don't know what to prioritize?
Customer research
We can directly interview your customers to learn what their problems are, what they need, and how your company can serve them best.
Free consultation
We're still a young agency. For a limited time, we're offering free 30 minute "office hours" consultations with small businesses and startups.
What we believe
The internet is a grand format.
Being online is no longer something novel or new. It has become our daily portal to the world, for better and worse.
A business is a measurable system.
Things need to be done to sell a product: customers need to discover it, inventory needs to be held, people need to complete processes to make it happen.
Every aspect of a business is reducible to measurable inputs and outputs.
Laptops, phones, AI, and servers are just tools.
Digital tools help customers find your business, help your team help serve them, help sales happen, and help money get moved.
Improving tools can improve the system.
Even small improvements can have huge impacts in a business over time. New tools are a great way to do that.
How we work
Grand Format's real innovation is in the business model: a small, smart, flexible team focused on problems that tend to get ignored.
Right-sized teams
A business model designed for cost efficiency
Most agencies have cornered themselves with overhead, and it incentivizes them to not do well by their clients.
We have project-based teams, scaled up and down by need. We keep costs low, and use new tools to be efficient.
Small tests (versus big scope)
Built-in iterative process
We want to start from where you are; biasing towards the small, rather than the overhaul.
Our goal is quality work — and long-term relationships — achieved by building small, testable improvements, which compound over time.
Tech industry veterans
Some of the smartest nerds you can find
For a given project, we might work with engineers, designers, researchers, marketers, data scientists, product people, and more (or… less).
We build up a project team from a rich network of trusted people for the job at hand, based on our experience in the industry.